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Kik Messenger has been a favorite among the generations, though the main demographic leans toward Millennial and Gen Z. The app has a few key features that differentiate it from similarly designed products.

A more well-known aspect of this being that the app utilizes usernames as opposed to things like a phone number. This means that other personal information is hidden from view of others – a feature that many users appreciate in comparison to other apps whose default is differed to the displaying of contact information.

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The app allows users to instant message each other and video chat along with some embedded browser features. Recently there has been an increased stressing on privacy with the company regularly updating to work on current issues and releasing tips for users to keep them safe.

Though the app continues to be surrounded by concern over safety mechanisms and how it implements them.